The live casino TV specialists at Super Casino have explored the news that the UK Gambling Commission’s approach to implementing the Gambling (Licensing and Advertising) Bill could signal an end to lucrative sponsorship of Premier League Clubs by Asian gambling firms.
The main attraction of sponsoring English football clubs for these Asian companies is to advertise to customers in Asian countries where the Premier League is extremely popular, both to watch on TV as well as to bet on. However, under the new Bill these operators would be required to obtain a license from the Gambling Commission to continue their sponsorship. As these companies are primarily advertising to Asian customers the easiest option for them would be simply to block access to UK customers. Unfortunately for these firms the Gambling Commission has stated it will not be issuing “advertising only” licenses and “will not normally license operators unless they have a British-facing business.” The decision is being described as a bold move which may see the Premier League lose millions of pounds in sponsorship.
Best known for their wide range of online casino games, the team at Super Casino are dedicated to pursuing industry news. A representative from the company explains how the decision could divide the industry.
“Whilst at Super Casino we focus on casino based games such as roulette, blackjack and online casino slots, there are a number of firms that make the bulk of their revenue from sports betting. With football betting and match fixing under a great deal of scrutiny at the moment, it doesn’t surprise us that the Gambling Commission is tightening its regulations. It will be interesting to follow the progress of this particular story.”
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