Income Access, a leading technology and marketing company specializing in online affiliate recruitment, has partnered with Atlantic City’s market-leading resort, Borgata Hotel Casino and Spa, to launch BorgataPartners.com, an affiliate recruitment program that will target New Jersey’s newly legislated online gaming market.
Borgata successfully launched Borgata Online Poker and Borgata Online Casino on November 26, 2013. The poker offering includes tournaments, sit and go’s and cash games, while the casino site includes slots, blackjack, roulette and video poker.
The debut of the recruitment program follows the release of figures showing that Borgata accumulated $2.7 million in gross gaming revenue for the month of January. That number represents almost 30% of New Jersey’s online market share and the largest of any operator to enter the space.
Partnering with Income Access and employing their software solution will provide Borgata’s marketing partners with access to comprehensive analytical reporting to measure KPIs, as well as a wide selection of marketing materials that can be leveraged across both desktop and mobile. Borgata will also provide inclusive support and guidance to help affiliate partners maximize their ROI.
“Partnering with a casino property that has the established reputation of Borgata is a terrific opportunity to gain greater insight into the newly regulated market,” said Income Access founder and CEO Nicky Senyard. “We look forward to being a part of their success story by providing an affiliate software solution that supports their digital acquisition goals.”
Through the recruitment program, Borgata will be looking to leverage a prominent brand name and quality product offerings to attract marketing partners with access to untapped segments of the New Jersey market. Borgata is placing an emphasis on ensuring they have all the necessary marketing tools to be successful in the regulated market.
“We are very excited to lead the way in partnership marketing in the New Jersey regulated online gambling space,” said Dione Scott-Rogers, Acquisition Manager for Borgata Online Gaming. “We value affiliate partners because we see the potential they can bring by making residents and visitors aware they can gamble online within New Jersey’s borders.”